Ahead of VAS Africa 2014 we are in conversation with Yaya Ndjore, Head of Digital, Tigo Tanzania
Yaya Ndjore, Head of digital, Tigo Tanzania
Com World Series: Please describe your company’s position and objectives in Africa:
Yaya Ndjore: We aspire to be among the leading Telcos providers by following our triple a strategy.
Com World Series: What do you think are the top 3 major trends affecting your business in the region in 2014?
Yaya Ndjore: 1. Urbanization rate 2. Affluence rate 3. Saturation of Mobile in Cities
Com World Series: Which do you consider to be the most popular services for African consumers and enterprises?
Yaya Ndjore: Data is the simplest answer but we need to look at what services on top of that.
Com World Series: What are the main challenges operators need to adapt to in order to deliver attractive services to their customers?
Yaya Ndjore: Sophistication of the customer, adaptation to the emotional aspect of the service delivery.
Com World Series: What is the best way forward for operators and OTT players – competition or partnership?
Yaya Ndjore: Partnership
Com World Series: How are mobile money services likely to evolve in the years to come?
Yaya Ndjore: With already 61 million worldwide, in just few years of existence, they will grow further.
Com World Series: How do you see mobile fitting into marketing and advertising campaigns?
Yaya Ndjore: Great potential as Ad can be very mass targeting…
Com World Series: Which companies are showing most innovation in the region and what can be learnt from them?
Yaya Ndjore: Difficult question as all major companies are showing a lot of qualities in that regard MTN, VODAFONE and MILLICOM are leading the way/ lessons learnt: try to detect trends and understand the implications before anybody else.
See Yaya Ndjore speak on Day 2 of VAS (25th June 2014)