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Simbarashe Mabasha, CEO, Wabona |
Ahead of VAS Africa 2014 we are in conversation with Simbarashe Mabasha, CEO, Wabona
Com World Series: Please describe your company’s position and objectives in AfricaSimbarashe Mabasha: I am the CEO of Wabona and our objectives are to provide an innovative, affordable and unique Video-on-Demand service for Africans via mobile and online.
Com World Series: What do you think are the top 3 major trends affecting your business in the region in 2014?
Simbarashe Mabasha: Data costs, Medium specific content, Somewhat slow smartphone growth
Com World Series: Which do you consider to be the most popular services for African consumers and enterprises?
Simbarashe Mabasha: Music and general entertainment services for consumes. Data management services for enterprises.
Com World Series: What are the main challenges operators need to adapt to in order to deliver attractive services to their customers?
Simbarashe Mabasha: Data prices have to come down.
Com World Series: What is the best way forward for operators and OTT players – competition or partnership?
Simbarashe Mabasha: Partnership.
Com World Series: How are mobile money services likely to evolve in the years to come?
Simbarashe Mabasha: They will surpass conventional banking and credit card services.
Com World Series: How do you see mobile fitting into marketing and advertising campaigns?
Simbarashe Mabasha: Mobile is crucial to growth of the market and Ad-revenues for operators and OTT players as a whole.
Com World Series: Which companies are showing most innovation in the region and what can be learnt from them?
Simbarashe Mabasha: Zuku is offers a Triple-Play approach by providing a PayTV, voice and data solution for consumers. This combination of DTH and OTT is a step in the right direction.
See Simbarashe Mabasha talk on Day 1 of VAS Africa (24th June at 15:10)
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