6 May 2014

Simbarashe Mabasha discusses how mobile money services will evolve and more ahead of this year's VAS Africa



Simbarashe Mabasha, CEO, Wabona


Ahead of VAS Africa 2014 we are in conversation with Simbarashe Mabasha, CEO, Wabona

Com World Series: Please describe your company’s position and objectives in Africa

Simbarashe Mabasha: I am the CEO of Wabona and our objectives are to provide an innovative, affordable and unique Video-on-Demand service for Africans via mobile and online.

Com World Series: What do you think are the top 3 major trends affecting your business in the region in 2014?

Simbarashe Mabasha: Data costs, Medium specific content, Somewhat slow smartphone growth

Com World Series: Which do you consider to be the most popular services for African consumers and enterprises?

Simbarashe Mabasha: Music and general entertainment services for consumes. Data management services for enterprises.

Com World Series: What are the main challenges operators need to adapt to in order to deliver attractive services to their customers?

Simbarashe Mabasha: Data prices have to come down.

Com World Series: What is the best way forward for operators and OTT players – competition or partnership?

Simbarashe Mabasha: Partnership.

Com World Series: How are mobile money services likely to evolve in the years to come?

Simbarashe Mabasha: They will surpass conventional banking and credit card services.
Com World Series: How do you see mobile fitting into marketing and advertising campaigns?

Simbarashe Mabasha: Mobile is crucial to growth of the market and Ad-revenues for operators and OTT players as a whole.

Com World Series: Which companies are showing most innovation in the region and what can be learnt from them?

Simbarashe Mabasha: Zuku is offers a Triple-Play approach by providing a PayTV, voice and data solution for consumers. This combination of DTH and OTT is a step in the right direction.

See Simbarashe Mabasha talk on Day 1 of VAS Africa (24th June at 15:10)