3 Feb 2012
2 Feb 2012
In 2010, the volume of sales in emerging markets was half that of the developed ones, which were reaching just under 200 million. Emerging markets are predicted to overtake the developed ones during 2015, to reach over 450 million handsets in 2016 against just under 400 million in advanced markets.
Smartphone strategies are becoming a crucial part of operators' strategies in emerging markets. Indeed, Neil Ahlsten, New Business Development for Google across Sub-Saharan Africa, pointed out at last year's AfricaCom that Kenyan operator Safaricom's mobile broadband revenues grew significantly after it launched an active smartphone strategy. This topic will be discussed at the next events in the Com World Series, with panel discussions bringing together mobile operators, device manufacturers and software providers.
1 Feb 2012
Yookos boasts a subscriber base of over 5 million users within a few months of its introduction. The site offers the traditional features of most social networking sites: searching, connecting, blogging, music and video downloads, groups. However, its uniqueness is that it is targeted at the Christian community and describes itself as a ‘values-based’ social networking platform which “engenders, within its target audience, universally accepted wholesome values that characterise most societal socio-economic ideals”. This echoes a discussion that was held at NigeriaCom in Lagos in September 2011, where Thecla Mbongue, Senior Analyst at Informa Telecoms & Media, suggested that church-based services may become a growing service for operators in the region.
At West & Central Africa Com , Mr Fashina will join a panel discussion on the content and apps ecosystem. Among the topics to be discussed will be how different players can partner to foster innovation, how to create attractive services for the consumers, and how to generate new revenues. The conference programme is still being confirmed – speaking proposals should be sent to email@example.com
31 Jan 2012
He will join the Leadership Summit in the opening keynote session at the event, where he will share his perspective on how telcos adapt to changing market conditions, particularly in the digital age. He will share the podium with Michel Monzani, Senior VP for Middle East and North Africa Operations at Orange Group, and Ken Campbell, CEO of Tunisiana.
Mr Okba started his career as network engineer at Maroc Telecom in 1996. He held several senior positions within the Multimédia Division of Maroc Telecom. In 2002, he was put in charge of heading CASANET, the Internet subsidiary of Maroc Telecom. In 2007, he became Regional Director in charge of Maroc Telecom’s activities in Southern Morocco before being named CEO of Mauritel.
About Gateway Communications
Gateway Communications own and operate the largest and most advanced pan-African telecommunications network. Our scale, reach and resources are unparalleled. Gateway connect over 583 million people in over 40 African countries, working in partnership with the continents leading mobile phone operators. Our business experts are creating prosperity across Africa by working closely with multinational corporations, Africa’s leading mobile operators and other important sectors. With more than 45 transponders of satellite capacity over Africa we manage more connectivity over the continent than any other operator. And with 24 dedicated teleports, access to multiple SAT-3 and SEACOM landing ports, 17 African offices and 450 local experts, we’ve got more on the ground support than any other operator. Our award winning products and services are recognised for setting the standards for tomorrows communications in Africa. www.gatewaycomms.com
30 Jan 2012
In brief, we are delighted to say that here at Com World Series HQ we have hooked up with the Mobile Marketing Association to run a series of Mobile Marketing Summits in Africa and the Middle East. These summits will run alongside our events in Nairobi, Johannesbury, Lagos and Dubai. This new partnership is a great addition to our events and provides a valuable extra dimension for our audiences. For those of you who love detail the full text of the official Press Release is below:
London, January 30 2012 – Informa Telecom & Media’s and the Mobile Marketing Association (MMA) are pleased to announce their partnership on a series of Mobile Marketing Summits, to be held in association with Com World Series – the flagship series of digital events in Africa & the Middle East. The addition of the Mobile Marketing Summits to Com World Series reflects the growing demand for knowledge by advertising agencies, brands and mobile operators active in the developing African & Middle Eastern digital economies.
“We are very excited about this partnership with the MMA,” said Ian Hemming, CEO of Informa Telecoms & Media. “We have injected a host of new speakers from across the entire telecoms ecosystem into our 2012 agendas and this link with the MMA reinforces our events as the only full-circle digital forums for the Middle East & African telecoms and media industries.”
The Mobile Marketing Summits – co-located with the East Africa Com, VAS Africa, Nigeria Com and Middle East Com conference & exhibitions – are a series of one-day, information packed conferences boasting brand and agency-led speaker panels.
“Last year, we saw significant growth in the use of mobile marketing in the Middle East and Africa. This led us to launch new local councils in East Africa and in the Middle East with hubs in Dubai and Cairo, to add to the successful council in South Africa” said Paul Berney, CMO and EMEA MD of the Mobile Marketing Association. “Brands increasingly understand the reach mobile has over other channels in the region. We plan to launch in West Africa in March as we continue to support the incredible innovation we are seeing and help to grow a sustainable industry. Our partnership with Informa for the prestigious COM series of events is vital in helping brands and marketers in the Middle East and Africa to deliver the best mobile marketing experiences to consumers.”
The Mobile Marketing Summits will explore the growth and potential of the mobile channel as a means of connecting and engaging with consumers. Drawing on experience from both African and international brands and agencies, the summits will showcase the best of mobile marketing and provide clear guidance on how to integrate mobile into the marketing mix.
Dates & venue of the forthcoming Mobile Marketing Summits are:
• Mobile Marketing Summit @ East Africa Com – Nairobi, Kenya, 18 April 2012
• Mobile Marketing Summit @ VAS Africa – Johannesburg, South Africa, 4 July 2012
• Mobile Marketing Summit @ Nigeria Com – Lagos, Nigeria –19 September 2012
• Mobile Marketing Summit @ Middle East Com – Dubai, UAE – 5 December 2012
Information on the first Mobile Marketing Summit can be found at: www.comworldseries.com/eafrica.
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About the MMA
The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies.
The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel.
The more than 700 member companies, representing nearly fifty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe (EUR), Latin American (LATAM) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com. For information relating to the MMA’s Mobile Marketing Forum series, please visit www.mobilemarketingforum.com.
Follow us on Twitter @mma_emea
About Informa Telecoms & Media & Com World Series
Informa Telecoms & Media's event portfolio of must-attend events has set the industry standard for over 25 years. Our congress and exhibitions, delivered in consultation with the industry and supported by our in-house analyst teams, drive the industry's agenda.
Com World Series is a world-class series of congress & exhibitions delivering next generation solutions for the telecoms, media & technology industries in developing markets. Event locations for 2012 include Turkey
Dubai | Kenya | Senegal | Nigeria | Tunisia & South Africa and will attract over 10,000 senior-level delegates including 700+ CxOs for more details visit www.comworldseries.com.
Follow us on Twitter @AllAboutCom and on Facebook: AllAboutCom.