New growth opportunities in
developing markets have presented compelling market conditions for the MVNO
business model. So much so that Africa has seen resurgence in MVNO licencing
of late with East Africa hosting several of the new challengers.
After years of consolidation in the
MVNO space globally, much of the revival in developing markets can be
attributed to new technologies and business models allowing a specific emphasis
on customer needs. That differentiation for customers is key to
the business success to avoid shortcomings that had led to the previous wave of
MVNO failures. The second key element and fundamental to creating a
quicker pay off to support the nascent business is correct negotiation of
wholesale agreements, often a downfall of many MVNOs in the past.
Today’s developing digital economy across East Africa has
assembled enough in house expertise that decision makers understand that
emulating a telco business will not be the answer for a successful MVNO
business. Instead operating more as a retail business will provide the
immediate edge grow a user uptake in what are often deeply entrenched telco
markets.
We are pleased that a great deal of
insights will be shared during the East AfricaCom from leaders at EquityBank,
Halotel and Airtel. Check out the MVNOs and MVNEs on this panel
discussion uncovering the new partnerships and strategies that are jumping on
opportunities in East Africa’s buoyant mobile markets:
May 19th Radisson Blu, Upper Hill, Nairobi
09:40-10:20 Panel: Assessing the revitalisation of Africa’s MVNOs
- How to capitalise on rapid growth in emerging markets for MNO / MVNO partnerships
- Understanding the new technologies and business models for the next era of MNOs - reaching households and the youth segment through exclusive apps, content and community strategies
- What flexibility should MVNOs offer for changing customer needs?
- Establishing and strengthening an MVNOs market acceptance – operating differently from a conventional telco enterprise
Industry Speakers Include:
- Jack Ngare, GM Technology, Equity Bank
- Bernard Muteti, Enterprise & Wholesale Business Director, Airtel Kenya
- James Mnene Taja, Deputy Head of Department Network Operation, Halotel
For your chance to meet and network
with the leaders in East Africa’s digital future there are limited free passes
available for MNOs, MVNOs, ISPs, government bodies, internet companies and
SME’s. Register your place here today.
