We interview Bill Hearmon, Chairman of the 4G African Broadband Forum on the popularity surge in the use of wholesale SMS in business. A topic that will be covered by him at AfricaCom
Bill, What are the benefits of Wholesale SMS for Businesses?
With the growing number of mobile users, businesses are changing the way they’re engaging with customers. Wholesale SMS has become a necessity for businesses focused on improving customer service and driving revenue. End-users can receive mobile notifications on such things as package delivery status or a promotional sale announcement.
Bill, How does wholesale SMS help businesses to connect to customers:
Through an SMS gateway API, businesses could send out a large volume of texts to reach and communicate with their audience at a moment’s notice. Quicker to put together than an email newsletter, these short and sweet messages are inexpensive and efficient. SMS is a great way to build a relationship with your customers and keep them up-to-date with the latest news announcements. For example, if your business wanted to promote a new service/item, you could send a mass SMS notification informing your users that there’s a special offer going on. Not only does that help with customer engagement but with growing brand recognition as well.
Since more people are likely to be carrying their mobile device rather than a laptop, a text message has a higher visibility than an email. Sending an email or checking your inbox requires access to a WiFI network, whereas SMS reaches you instantaneously by connecting through cell phone towers. This greatly increases the chances of your SMS message being opened versus that of an email. In fact, the open rate of an sms message is 98% as opposed to an email, which is only 22%. Your business can communicate with customers whenever and wherever they are.
Wholesale SMS also has a higher ROI than other methods of communication. Since SMS notifications are only sent to the customers who subscribed to receive messages and updates, this means they are already interested in your product or service. Since a customer relationship has already been established, you won’t be wasting resources and time on cold leads. Bulk SMS is highly targeted and is the best way to focus and cater to existing customers.
The benefits of bulk text messaging are more and more prevalent in today's culture of instant gratification. . The speed, reliability, and cost effectiveness that make SMS an effective communication tool also make it an essential business strategy for modernizing and personalizing customer interactions in the 21st century.