Written by:
Anthony Vimal, VP, Sales - EMEA -
Procera Networks
Source:
Procera Networks Blog
AfricaCom 2014 is over and as I sit here by the sea watching the
sunset over Cape Town Bay, memories of AfricaCom 2002 comes to my mind.
In 2002, when I first attended the AfricaCom show, there were three key
challenges faced by African operators:
- How can we make voice telephony affordable to more people?
- How can we increase mobile coverage to attract more subscribers?
- How can we provide better voice quality to our existing customers?
Twelve years later, with high mobile penetration, good mobile
coverage and reasonably good voice quality, these challenges have been
resolved.
Now with all African operators having launched 3G, the utmost
question in their mind is not about whether they should launch 4G. It’s
about how can they maximize the limited 3G bandwidth they have to
provide a better customer experience and better data services. Today in
Sub Saharan Africa, the very first experience of Internet for most of
the population will be via a wireless device. However, the high cost of
international access bandwidth and limited 3G spectrums is forcing
operators to look at how they can maximize the use of their existing
bandwidth. In the West, the OTT services such as Netflix and YouTube
have seen a rapid growth, but in Africa these types of high data
consumption services have been low due to high cost of data transmission
and bandwidth.
This has led to many wholesale data service providers offering
managed wholesale data services to African operators using satellite and
sea/land cable networks. Operators are also starting to deploy data
optimization, traffic/bandwidth management and customer experience
management solutions to maximize their limited bandwidth. As an example
of bandwidth cost, some of the Procera customers in West Africa are
paying €300 per month per Mbps for international Internet access,
compared to a cost of €4 per month per Mbps in European countries. Some
of the Procera customers are using the PacketLogic solution to shape
their traffic in their international access links saving bandwidth by
20% to 25%, achieving pay back within 4 months on Procera solutions.
More
and more undersea cables are also being laid along the East and West
cost of Africa increasing bandwidth to Africa. Satellite operators are
launching more geo stationary satellites to increase connectivity to
land locked African countries. This combined with operators using
traffic management solutions such as Procera PacketLogic and data
optimization tools, is enabling end users to get better customer
experience and better access to mobile data services.
The key message for any telecom vendor operating in the African
market is that world solutions are not always applicable to third world
challenges. The key focus for African operators for the next two years
will remain reducing the cost of bandwidth and increasing better use of
the available bandwidth to provide better customer experience to their
subscribers. Procera’s solution RAN perspectives, which was short listed
for the GSM Best Customer Experience Management award, in combination
with the Procera PacketLogic solution, provides an ideal way for African
operators to maximize the use of their existing bandwidth and improve
customer experience.
AfricaCom this year was larger than ever with a lot of vendors and
many more attendees. I have personally seen this show grow over ten fold
in size over the last twelve years. The universal availability of
mobile telephony in Africa has brought more benefits to the people of
this continent. Long may it continue and grow!
For more information on AfricaCom, visit our website:
http://africa.comworldseries.com/
