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7 Aug 2015
Time for long-term strategic thinking!
3 Aug 2015
Mobile gaming in Africa can skyrocket if telcos offer cheap data and fast connection speeds, says gamer Pippa Tshabalala
To lead the discussion, we’ve invited Pippa Tshabalala, a South African gamer and writer who will quiz a group of experts from gaming specialists as diverse as QCF Design, Make Games South Africa, Fuzzy Logic, Afroes and Google Play. We ask Pippa for her views on the mobile gaming market in Africa.
What is your background and how did you become interested in the gaming market?
I've
been active in the more public sphere of the gaming market since 2008 when I
began presenting a show called PlayR and then later The Verge, both of them on
Vuzu on DStv, but I've been a gamer my entire life and before becoming involved
in television I was teaching a Masters level course on video game theory at
Wits University. Although I'm not currently presenting (The Verge ended in
2012), I'm still active in the local industry. I write and have written for a
number of brands and publications over the years.
What makes South Africa’s gaming industry exciting and how does it compare with
other regions? South Africa and
indeed Africa in general is quite unique because we have a very vibrant indie
game industry with a big focus on mobile gaming. I think due to the
proliferation of mobile devices in Africa, there is a real need for good
quality mobile games that speak to an African audience although that is
certainly not the only area in which we excel. There are a number of local
developers who are producing award winning games that are being picked up for
distribution on platforms like PS4 and Xbox One as well as PC and mobile. In
terms of comparison to other regions, we have no large AAA studios producing
games, but I don't see this as a bad thing - it gives us a real opportunity to
innovate and develop unique content.
Which gaming companies should we watch in the coming years? Definitely Free Lives, the creators of Bro Force. The Brotherhood is also producing incredibly interesting work in the form of Stasis. Thoopid is also one to watch, especially in the mobile development arena - they're responsible for the hugely successful Snailboy on iPhone. New companies are appearing all the time as game development becomes an increasingly viable career option - I think we should always be on the lookout for good content.
What role can telecom operators play in the development of a successful gaming
industry in Africa?
I
think the real issue for many people is data. While the prices certainly have
come down in recent years, being able to connect to the internet to play
against friends when you're not on a WiFi network can get quite expensive. More
and more games incorporate multiplayer, and ideally cheap or free data would be
a real boon to the gaming sector. Telecom operators need to offer increasingly
competitive packages to accommodate this. Gaming for many people is still a
luxury because to download a large game is simply not possible unless you're on
WiFi.
What do you think will be this year’s most game-changing development in
Africa’s digital entertainment sector?
I'd
like to link this to my above point and say that I hope to see a decrease in
cost and an increase in connection speeds - we still lag behind a large portion
of the world significantly when it comes to these two points. If both of these
things happen then I think you'll really see the use of mobile phones in the
entertainment sector skyrocket. Already with the current connection speeds and
data charges, consumer spending on mobile gaming is expected to grow to R1.5
billion by the time we reach 2018 - imagine if we had access to cheap data and
fast connection speeds?
What are your expectations of the mobile gaming debate at AfricaCom this year?
I
certainly think it's going to be interesting! Everyone has very different
opinions not only about what is needed in the gaming sector, but they also come
from very different backgrounds within it. Everyone bases their arguments on
their experiences within the industry, and understandably those have all been
unique. I think we'll all go away with some thought provoking insights that
hopefully we can use to further the industry in Africa.
The mobile gaming panel will take place during the Digital
Entertainment stream on Tuesday 17th November at AfricaCom. To view
the whole programme click here.
Top 10 reasons to attend AfricaCom 2015
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