1 Feb 2012

African social networking site Yookos joins West & Central Africa Com

A new representative of the social media world has confirmed his participation to West & Central Africa Com, taking place in June: Tomisin Fashina is the CEO of Yookos, a social networking site created for Africans within the continent and the diaspora.
Yookos boasts a subscriber base of over 5 million users within a few months of its introduction. The site offers the traditional features of most social networking sites: searching, connecting, blogging, music and video downloads, groups. However, its uniqueness is that it is targeted at the Christian community and describes itself as a ‘values-based’ social networking platform which “engenders, within its target audience, universally accepted wholesome values that characterise most societal socio-economic ideals”. This echoes a discussion that was held at NigeriaCom in Lagos in September 2011, where Thecla Mbongue, Senior Analyst at Informa Telecoms & Media, suggested that church-based services may become a growing service for operators in the region.
At West & Central Africa Com , Mr Fashina will join a panel discussion on the content and apps ecosystem. Among the topics to be discussed will be how different players can partner to foster innovation, how to create attractive services for the consumers, and how to generate new revenues. The conference programme is still being confirmed – speaking proposals should be sent to julie.rey@informa.com