Anthony Masunga, COO
VAS Africa speaks with Anthony Masunga ahead of VAS Africa this June
VAS Africa: Please describe your company’s position and objectives in Africa
VAS Africa: What do you think are the top 3 major trends affecting your business in the region in 2014?
Capex for Fixed Access Network: Investment in the access network to improve wireline broadband connectivity vs returns
Capex for High Speed Mobile broadband (LTE and 3G): Investments in the mobile networks to improve mobile broadband experience vs. returns
VAS Africa: Which do you consider to be the most popular services for African consumers and enterprises?
VAS Africa: What are the main challenges operators need to adapt to in order to deliver attractive services to their customers?
Anthony Masunga: Truly identifying the needs of the customers (African markets differ from country to country and no single solution is fit-for-all markets)
VAS Africa: What is the best way forward for operators and OTT players – competition or partnership?
Anthony Masunga: Partnership (Lowers opex for operators and improves time-to-market).
VAS Africa: How are mobile money services likely to evolve in the years to come?
Anthony Masunga: More public utility companies will embrace the technology and it will be used for purchase of water, power, TV subscription and social payments.
VAS Africa: How do you see mobile fitting into marketing and advertising campaigns?
Anthony Masunga: It will just be a cheaper and more direct form of marketing and advertising campaigns provided issues of SPAM are addressed
VAS Africa: Which companies are showing most innovation in the region and what can be learnt from them?
Anthony Masunga: First National Bank in partnership with different Mobile Networks for money transfer and payment services (e-wallet, m-wallet and payments)
See Anthony Masunga speak on the 24th June at 12:40!