Google was the first company to confirm their participation as speakers at the 2012 West & Central Africa Com. The event will take place on 13-14 June in Dakar, Senegal, and will look at the new business models, partnerships, services and technologies in the region's market.
As in previous years, the conference will include contributions from the region's leading operators. In addition in 2012, new players will share their views on innovative ways of doing business and reaching customers in the region's telecoms, media and ICT sector.
Lola Masha, New Business Development Manager for West Africa at Google, will join the event to discuss the opportunities in cloud computing services in the region. She is responsible for driving strategic partnerships, exploring new ventures and investment opportunities for Google across the region. She engages closely with mobile telecommunications players, content owners and organizations whose business model aligns well with Google's objectives.
Her contribution will bring a new perspective, and should encourage debates.