MNP remains a hot topic across a number of regions

Late last month, I received the notes put together by the Sao Paolo-based research team who have been busily preparing for this year's Americas Com event (30 June & 1 July, Rio de Janeiro). My Brazilian colleagues have been asking which hot topics should form the basis of the conference agenda, directing their questions to managers and strategists from telcos across Latin America.

One suggestion from respondents is that we include a round table session on the practicalities of implementing Mobile Number Portability (MNP). MNP was officially launched in Mexico in July last year, following a number of delays. In Honduras, the national telecoms regulator Conatel launched a public consultation on MNP in September, initially allowing operators Tigo, Claro, Hondutel and new entrant Digicel to consider proposals and offer comments. As of September 2008, Conatel had not yet made public a timetable for MNP. In the region's largest market, Brazil, the regulatory agency required the country's MNOs to go live with MNP by September 1 2008.

The roundtable suggestion seems to be a good one - we could have the optimum mix of participants with recent experience of MNP and others with a pressing need to anticipate the business and technical challenges.

Meanwhile, MNP appears to be causing some degree of controversy in India. Yesterday's Global Mobile Daily had news of the country's Department of Telecommunications (DoT) planning to begin accepting bids from applicants hoping to act as MNP clearing houses by mid-January. Bids are due to be opened on February 5th, according to local reports. The GMD piece goes on to say that "the DoT still faces key questions before it introduces MNP, most notably whether CDMA
operators will be able to automatically transfer their subscribers across to GSM services, a move strongly opposed by GSM players who say that CDMA players will transfer subs en masse to try and secure additional GSM spectrum."

I imagine that one CDMA player that could seek to gain from this alleged wheeze would be Reliance, which has finally launched its GSM services in the blue-chip market of Mumbai and has launched into the market with an aggressively priced plan offering subs free airtime worth NR10 S$0.21) per day for the first 90 days of a new subscribers' contract after an initial charge of just INR25. Reliance is offering new GSM subs local call rates of INR0.01 per minute and STD call ates of INR1.50 per minute with subs able to top up their accounts with prepaid packs offering NR10 to INR500 of value once they have used their daily free allowance. In addition, Reliance SM subs will get free unlimited talk time on the company's GSM and CDMA networks between 2200 and 0600 throughout Mumbai, Goa and Maharashtra. Reliance says it will be announcing additional prepaid tariff plans over the next three months.

In case you're surprised by the amount of detail in the above paragraph, I should admit to having grabbed most of it from the same edition of Global Mobile Daily. I won't pretend suddenly to have become an expert on the Indian mobile scene. That said, I did enjoy a (too) short stint in charge of our India & South Asia event and it was with regret that I ceded the territory to a colleague as part of a reorganisation in the Com World Series team last year. It was an exciting part of the world in which to make contacts and do business and I maintain an interest in developments there. For other readers who can say the same, I do recommend attending this year's India & South Asia Com, held once again in Mumbai - 12-13 May are the dates for your diary.

Millicom CEO: scale is not the key in Latin America, Africa

During the long run-in to next week's Americas Com conference in Rio de Janeiro, I naturally look fairly closely at the competitive landscape in most the countries of Latin America. In the mobile space, this can be summarised in many markets as a battle between varying combinations of three companies. Two of these are telecoms giants - America Movil and Telefonica. The third is a smaller business headquartered in Luxembourg, Millicom International Cellular.

Millicom, whose services across Latin America are branded Tigo, is present in El Salvador and Guatemala and Honduras, where its local operations are market leaders. In South America, the company is present in Bolivia, Colombia. and Paraguay. Millicom has the largest market share only in the last of these three South American markets.

Earlier this week, in an interview with Investor's Business Daily, Millicom CEO Marc Beuls denied that larger competitors enjoy overwhelming competitive advantages: "Size isn't a reason for any of our competitors to be more successful in these markets than us. In Latin America, we compete against two giants, America Movil and Telefonica. This industry has more to do with innovation and launching new products and services, not so much technology, because much of that is the same among operators."

Having visited two Tigo-branded cellcos' HQs back in April (in Paraguay and Bolivia), I was disappointed not to have secured the participation of either for next week's conference. Frankly, across the group (in Latin America, Africa and SE Asia) we find Millicom subsidiaries to be a little wary of speaking or otherwise having a very visible presence at our conferences. We hope to resolve that in 2009.

Beuls says that "it was only three years ago that we started focusing on Africa and began investing substantial amounts of money. We've been able to improve our market position in most markets, the only exception being Sierra Leone. In Ghana, our largest market in revenue, we're No. 2 out of four operators. We're No. 3 in Tanzania, with 22% share, and gaining ground on the two largest operators."

Noting Vodafone's move on the Ghanaian market, the interviewer asked Beuls whether bigger operators have an edge because they can purchase mobile phones in large volumes and sell them in retail stores priced as low as $20. Beuls responds: "We don't play the handset game. We don't sell any handsets in Africa. The handset supply is there. A lot of the phones you find at (retail) dealers are second-hand, used phones. You can get a mobile phone at any price, a used one for $10 or a new one for $200. There is no need to get involved in that part of the market, whereas in Latin America operators are involved in the phone business."

Buels was asked whether bigger groups enjoyed advantages around roaming. Zain's promotion of services across national boundaries was mentioned, something which is now more relevant for Millicom given the Kuwaiti-headquartered cellco's presence in some 15 African countries.

Beuls argues that in the prepaid segment in Africa there is not much value in roaming: "Those customers are not mobile, they're not traveling. Maybe they're going from town to town, but not out of the country."

I am not closely involved in our Africa-specific events. These are managed by my colleague Julie Rey. However, I am close enough to the action to say confidently that October's Africa Com conference in Cape Town looks set to be bigger, busier and more exciting than ever. I daresay some of the questions mulled over this week by Millicom's Beuls will be discussed on stage and offline at the event.

Millicom 3G deployment announced across entire LatAm footprint

Telecoms.com, the leading news and opinion telecoms sector website operated by Informa Telecoms & Media, reports today that Millicom International Cellular plans to have launched 3G services in all of its Latin American markets by the end of this year. The mobile group, headquartered in Luxembourg has already launched 3G in Guatemala, Honduras and Bolivia. Launches in Paraguay (today), El Salvador (tomorrow) and Colombia (by the end of 2008) are all set to follow.

I had the pleasure of visiting two of Millicom's Tigo-branded operations while touring South America in April this year. In both Paraguay and Bolivia, I was struck by the very high visibility of the brand. I also learned a little about the Bolivian operation's WiMAX launch, but was in the country a little too early for the full commercial 3G deployment.

This recent announcement supports my personal belief that tech vendors looking to tap into major big CAPEX in Latin America will soon need to look beyond the strong growth story in mobile. Once 3G networks are rolled out across the whole region, I wonder which technology area will offer the best growth prospects. It was this line of thinking which prompted us to broaden the focus of our long established Latin America region conference and exhibition. What was once 'GSM Americas', is now a more holistic event in terms of welcoming every kind of telecoms service provider - fixed/mobile/integrated; traditional telecoms space/cable MSO/emerging forms of service provider.

This year's event is imminent. My team and I board the plane to Rio de Janeiro this Saturday in time to set up for next week's conference on 9-10 September. We'd love to see you there. If you represent any telecoms operator, we can still admit you free of charge. Register at:
www.ComWorldSeries.com/americas