7 Oct 2014

AfricaCom 2014 Exhibitor PeerApp Offers a Glimpse at the Future of Digital Africa


By Geoffrey Shimanyula, Sales Director, Africa

As over 9,000 people congregate for AfricaCom 2014, we’ll have a chance to glimpse at the future of Digital Africa. Statistics on the growth of digital services in Africa are impressive. According to Telegeography, Africa boasts:

•    Almost 10 million broadband subscribers 
•    Since 2005, the greatest wireless growth rate of any global region (currently at 10%)
•    A CAGR of over 50% between 2010 and 2014 for Internet bandwidth and Internet traffic

Clearly, it’s a dynamic market.  As we’ve seen in other geographies, as Internet content consumption grows driven by increased bandwidth, appetite and devices, operators face challenges in delivering Internet content – especially video – in a way that is both cost-effective and meets customer expectations. 

PeerApp helps 80 operators in Africa and 450 globally to speed Internet content delivery across their networks to their subscribers.  Read on for a customer story. 

We hope to see you at AfricaCom 2014 – please come by our Stand #C9 and say hello, or better yet, drop me a note to arrange a meeting with me or one of my colleagues:  gshimanyula@peerapp.com

African Mobile Operator uses Transparent Caching to Cut Transit Costs and Boost QoE

One customer in particular is leveraging opportunities to reduce costs and improve effectiveness of their networks.  This customer wanted to reduce their bandwidth requirements in order to lower costs and improve Quality of Experience (QoE) for their subscribers.   With PeerApp’s UltraBand transparent caching solution, popular Internet content is held within the local part of the customer’s network, closer to the end subscribers. This allows that content to be served locally, without requiring access of the broader Internet, saving on transit costs. This also brings faster download speeds to subscribers for a better user experience.

In addition to the above objectives, the system needed to be able to handle current traffic and also be able to scale with growth. Support for a variety of methods of connecting with the network was also important.

Since deployment, the customer has seen the following quality improvements:

1)    Reduction in needed Internet bandwidth of > 25%
2)    Average bandwidth savings > 30%
3)    Cache productivity > 40%
4)    Download speed on tested files decreased from 30 seconds to 1 second!

With PeerApp, this African operator is realizing the benefits and cost savings of transparent caching, and their subscribers are thrilled with the much improved download speeds.