It was standing room only at the start of the second day of VAS Africa, with an inspirational keynote speech by 18 year old entrepreneur Nadav Ossendryver. Outlining the ideas behind Latest Sightings, an innovative app tracking wildlife in the Kruger, Nadav detailed his use of social media for building his community and developing activities around the app.
The youth market was a focus of the panel discussion featuring Cell C and Orange as they detailed their strategies for targeting the 16 – 21 year old segment. What services will they pay for and what is truly relevant to them?
The conference went on to discuss Mobile Money services, Mobile Music, and Social Networks and Apps in Africa.
Speakers detailed clear trends on the need for higher speed, top quality networks to deliver the new, innovative content and apps, as well as the requirement for fair and accessible data pricing. Strong partnerships are paramount, and win-win business models essential.
Arnauld Blondet, Innovation Director for AMEA at Orange, commented on the success of this year’s VAS Africa, and the growth and development on previous years “VAS Africa is definitely the great opportunity for mobile telcos to look at their growth, understand new trends, listen to vendors and seek new business models. This is the great recipe of VAS Africa. I am impressed with the bigger agenda, bigger number of people and quality of presentations. VAS is clearly a big subject”.