17 Dec 2012

Check out the key trends in Africa's digital market, from debates at AfricaCom

As 2012 comes to a close it is fitting to reflect on the main trends in Africa's digital market. The year has certainly been busy thanks to ever-increasing competition between operators, a boom in data usage, the continued rise of media brands including social media and the thirst for more local content.
AfricaCom 2012, held in Cape Town in November, provided a great platform to check the state of the market.
Here's a recap of the main themes that were discussed at the event. Don't hesitate to add your thoughts!
If you have trouble seeing the picture find it on this link: http://files.informatandm.com/uploads/2012/12/africa_digital_market_infograph.pdf

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