3 Apr 2012

Michel Elame to talk on Warid Congo's turnaround at West & Central Africa Com


Warid Congo CEO Michel Elame has confirmed his participation as speaker to West & Central Africa Com, the region's annual event for the telecoms, media and ICT industry. He will give a presentation on how he successfully turned around Warid's position in Congo's highly competitive telecoms market.
WARID, an affiliate of Dhabi Group, launched in Congo in early 2008, becoming the country’s third telecommunications operator with now almost 500.000 active subscribers. The company has an EDGE network that offers a range of innovative services, including Ezetop, Warid Musik, Ezee chat, Warid Messenger, Warid World, to name a few.
Michel joined Warid Congo in January 2010 as CEO with a clear roadmap to turnaround the operation by creating the leanest organization capable to compete favourably with two of the largest African telecom players - Airtel and MTN. His presentation at West & Central Africa Com will cover how he achieved results through cost cutting, workforce restructuring, outsourcing, improving efficiencies, and ensuring the measures were sustainable for long-term success.
Prior to joining Warid Congo, he was one of the pioneers of GSM in Cameroon occupying various positions at MTN in the early 2000, notably as the first Head of Sales & Distribution. He subsequently joined Celtel/Zain as Sales & Distribution Director before rising to the top position and successfully lead as CEO the operations in both the Congos (DRC & Republic of Congo) conducting notably 2 major rebranding initiatives, grooming & nurturing several Young African Executives and significantly improving the bottom line and subscriber numbers.
Michel's vast experience of the region will definitely add value to the debates at West & Central Africa Com.