20 Dec 2011

Mobile services & social media expert joins the programme of West & Central Africa Com

The 2012 West & Central Africa Com conference, taking place in Dakar, Senegal on 13-14 June, will include a strong focus on content and apps for the region. In particular, social media will feature strongly as a major trend for the region.
Sharing his expertise on the subject, Serigne Barro will be a keynote panellist at the event. Serigne is General Manager of People Input and a pioneer of web and mobile services in Africa's French speaking region.
Serigne started his career in France as a web strategy consultant before going back to Senegal to foud the country's first web agency. In 2005 he made a strategic shift to mobile services as a response to the new market trend of mobile phones as the most popular electronic tool in Africa. He recently conducted a study on trends in social media in the region and best practice for companies interested in benefiting from the opportunities they create.
At West & Central Africa com, Serigne will join representatives of operators, content providers, device manufacturers, vendors, regulators and more to discuss the trends and opportunities in the region's dynamic telecoms, media and ICT market.
For more information or to submit a speaking proposal, please contact Julie Rey on julie.rey@informa.com