OTT PROVIDERS DEFINE THE FUTURE OF THE COMMUNICATIONS LANDSCAPE IN THE MIDDLE EAST

Last week’s Middle East Telco World Summit in Dubai was a buzzy affair with over 1,400 executives drawn from the entire Middle Eastern telecoms ecosystem in attendance.

Reflecting the changing landscape of the telecoms industry, the keynote panel discussion questioned “How are OTT Providers Disrupting the Operator Business Model?”. CEOs and Vice Presidents from operators and OTT providers debated the next step in competition or collaboration to maximise the potential of OTT service provision for all parties.

A packed conference room heard the views of Google’s Vice President Emerging Markets , Mohammad Gawdat, Ahmed Nassef, VP and Managing Director Middle East Yahoo!, Osman Sultan, CEO, du, Nawras’ CEO Ross Cormack, Khalifa Al-Fora SVP Technology and Network Strategy, Etisalat, Medhat Amer, CIO Mobily , Andrew Hanna, CCO VIVA Bahrain, Jigar Budhdev, General Manager MENA, Nimbuzz and Areeba Areeba’s CEO Ayman Irshaid.

Delegates were invited to join the launch of a report by the Cherie Blair Foundation for Women. . With the growth of the mobile tech industry comes opportunity. It makes social & economic sense to include women and the report, prepared by the Foundation in collaboration with STC, provides an in-depth study on the opportunities for women entrepreneurs in the mobile industry report provided an in-depth study of the opportunities available.


The 2nd day focus on LTE highlighted the region’s recent commercial launches. Case studies from Etisalat, du and STC demonstrated the reality of LTE, the impact on the consumer experience and the challenges and opportunities that remain for the operator.


The country focus sessions enabled delegates to gain a deeper understanding of the highlighted markets. Saudi Arabia, Iran, Egypt and Pakistan/Afghanistan were examined in detail with keynote presentations and panel discussions drawing out the successes and opportunities in each market.

The summit concluded, as it opened, with a panel discussion on OTT – this debate asking “Should OTT Players Pay for their Data?” With representation from the vendor, operator and OTT communities the lively discussion was a fitting end to a conference that demonstrated the need for operators to adapt to the changing communications world.

Middle East markets: regional players prevail in mobile licence auctions

At last month's GSM>3G Middle East conference in Dubai, at which I had the pleasure of moderating a number of the sessions, the panel of speakers included Farid Lekhal, Chief Commercial Officer at Vodafone's Partner Markets business unit. I hope his comments on mobile broadband added a useful perspective for an audience largely representing telcos headquartered in the MENA region. MENA operations in which the Newbury, UK-based giant cellco has equity currently only number two. Vodafone Egypt is an established outpost of the company's global empire. Much newer is the operation in oil and gas-rich Qatar, where I believe services are expected to be launched in March this year.

Notwithstanding Vodafone's recent foray into Qatar, My guess is that across the Middle East the entry of a group with European roots to any market selling further licenses will be comparatively rare going forward. It looks far more likely that MENA-based groups will continue to grow their footprints in the region. One recent example: Saudi Telecom acquiring Bahrain's third mobile licence for USD 230 million, according to yesterday's report from Gulf News. The story indicates that three other firms had registered interest in the auction, something which Global Mobile Daily told me only eleven days ago in a piece which led me to infer that the Bahraini regulator was planning to launch a lengthier tender process. However, yesterday's Gulf News piece suggested that STC's bid was the only one received. The story also reveals the previously unknown prospective bidders, indicating that Mohammed al-Amer, Chairman of the Telecommunications Regulatory Authority of Bahrain, had said these named Bahrain's TwoConnect and Mena Telecom as well as a consortium including France Telecom subsidiaries Orange and Jordan Telecom.

Another major intra-regional move was the recent win in Iran by the Etisalat, where the UAE-based telco has snapped up the country's third national mobile licence. My colleague Matthew Reed, Editor of our Middle East and Africa Wireless Analyst publication, feels the deal was a bargain, noting that the license fee was only US$399 million, of which Etisalat is paying 49%, in line with its 49% stake in the consortium that won the license. Etisalat’s local partner is Tameen Telecom, an Iranian public-sector investment fund. Matt notes that the new operator will reportedly pay 23.6% of revenues to the Iranian government, though MCCI and MTN Irancell pay 28%.

Matt feels that Etisalat's new operation will enjoy - and exploit - the significant competitive advantage conferred by its licence, which confers the right to be the only 3G operator in Iran for two years. Matt notes that "perhaps more than any of its peers, Etisalat has put new technology at the heart of its strategy, saying that in this way it can future-proof itself because it will be able to offer the most up-to-date services and because the latest systems are cheaper in the long run."

Matt points to the example of Egypt, where Etisalat launched a 3.5G network on its debut in the country in May 2006, becoming the country’s first 3G operator. In Egypt, Etisalat had the 3G market to itself only briefly, since Vodafone launched its own 3G network within a couple of weeks, and Egyptian market leader Mobinil launched a 3G network in September. In Iran, Etisalat will look to make the most of a much longer period of 3G exclusivity.

Matt notes that "when Etisalat launches services - in six to nine months, according to company executives - it will most likely offer HSDPA services from the outset, as it did in Egypt." Matt feels this will enable Etisalat to offer data services such as mobile broadband and target Iran’s largely untapped broadband market, without any meaningful competition.

Middle East face European competitors at home and go hunting for new markets worldwide

I expect the discussions and the audience profile at our annual GSM>3G Middle East event in Dubai to reflect the flow of strategic telecoms investment monies into and out of the Gulf region.

Vodafone is entering the Qatari market and is set to offer both mobile and fixed-line services. Turkcell has been interested in extending its footprint into the Middle East for some time. After an abortive attempt to enter the Iranian market in 2005-06, the Turkish MNO has more recently been rumoured to have an interest in Syria. Both of these companies are represented at CxO level at our conference.

Telcos headquartered in the Middle East, meanwhile, have been shopping for opportunities in emerging markets in other regions. For example, the African mobile scene is now dotted with subsidiaries of Zain, Etisalat and Comium.

The next target looks to be India. Telecoms.com yesterday reported Etisalat's agreement to buy 45% of Indian mobile operator Swan Telecom for $900m in cash, with the UAE telco's Chairman Mohammad Hassan Omran, commenting: "Our entry in India, one of the largest and fastest growing mobile markets in the world today, marks an acceleration of our expansion strategy and brings to us an opportunity which matches the scale of our ambitions."

Etisalat, leading sponsor of our December conference and exhibition in Dubai, will doubtless field many questions from participants about this and other elements of the company's international expansion strategy.

Vendors and operators show one-size does not fit all across the Middle East

This morning I had the pleasure of meeting a marketing contact with responsibility for the Middle East, Pakistan and Africa, representing one of the major network infrastructure vendors. The purpose of the meeting was to work out the timing and topic for the presentation to be made by the company's speaker at our December "Towards a Broadband World" event in Dubai.

It is always gratifying when a sponsor's thoughts about selecting a value-adding topic are not too far from my own. In this case, we wanted to urge our customer to talk in quite broad terms about the range of competing and complementary broadband wireless access technologies being evaluated by mobile, fixed and integrated operators in the region. I felt this was important for a number of reasons. Firstly, we are working hard to broaden the focus of the conference well beyond issues concerning either pure-play mobility businesses or the mobile-specific business units of carriers with both cellular and wireline assets. I am confident we will be successful, so I was keen for our customer to take advantage of speaking in a plenary sessions, when the themes addressed need to be broader than the issues tackled in technology-specific breakouts. Secondly, I felt that a more holistic look at all forms of broadband access made sense in the light of what I was told by a colleague who represented me a few weeks ago in face-to-face meetings with a number of operators in the Middle East.

Aaron Boasman, who works in our Networks & Infrastructure team, came back from a quick tour of the region armed with interesting insights. He was told by the GM of Corporate Affairs at one country's incumbent operator told Aaron that the company was more bullish about the prospects for fixed broadband access than the mobile version on the grounds of the robustness of the service. Certainly at the time of that meeting, the company had not deployed WiMAX, unlike its principal competitor in the mobile space. On another leg of the journey, Aaron was told by one operator that WiMAX deployment has been signidficantly delayed mainly as a result of the country's unsatisfactory regulatory regime. In that particular meeting, HSPA was given a very favourable review due to the country's poor quality copper network and very under-developed FTTx.

These snippets confirmed for me that when telecoms industry watchers attempt to speak in broad terms about trends in a given world region, they need to be mindful that these regions are not always neatly homogenous. A look at Zain, whose footprint extends across and beyond the Middle East, support this view.

Matthew Reed, writing for our fortnightly Middle East & Africa Wireless Analyst research service this month flagged up Zain's imminent market entry in Saudi Arabia. Matthew writes that this new market's huge potential for high-speed Internet-access services is sparking interest in the group's wider wireless broadband strategy. The MEAWA story reports that Zain has had Nokia-Siemens Networks and Motorola deploy HSPA in key cities in anticipation of high demand for beoadband services with mobility, the pent up appetite for which has possibly been frustrated by slow DSL rollout by incumbent STC.

The MEAWA story goes on to note that Zain has embarked on a number of different technology paths across its footprint. For example, in Kuwait, Zain's original 'home market', the operator has launched a 7.2Mbps HSPA network that enables video calling, streaming TV and sports footage and movie-clip downloads. Customers there use a Huawei HSDPA dongle. This seems to work well in tiny Kuwait, which accounts for only 3% of the group's subscription count but one-fifth of its revenues.

MEAWA notes that in Suadan, Zain has launched a 3.5G network in the capital capital, Khartoum, and runs both HSDPA and WiMAX networks in the tiny Gulf state of Bahrain.

In the longer term, writes Reed, Zain plans to deploy wireless-broadband services in many more countries, and is looking out for WiMAX licenses in several African countries.

It is proving very enjoyable to navigate my way around these varied market. I am confident that those of you who join us in Dubai in December will see the diversity of market conditions and operators' technology choices fully reflected in a compelling conference agenda.

Middle East market liberalisation offering opportunities for strategic investors

Most of my attention is on the Middle East right now - we are working hard to improve further one of the two largest events in the Com World Series, our annual conference and exhibition in Dubai, at which we gather telco execs from all over (and beyond) the region. This year's iteration will take place 15-16 December. So I find myself paying most attention to news items relating to the Middle East this week.

Telecoms.com reported yesterday that the Government of Oman has opened bidding on a new fixed line telecommunications licence to be made available in the country, opening up the market to overseas investors. As the report notes, this may be an attractive opportunity for some, given that Oman's fixed line penetration rate is approximately 10%, with even lower broadband penetration. There is clearly ample room for growth. However, we will watch with interest to see if the overall scale of the opportunity catches the attention of major regional and global players.

As the telecoms.com story point out, Oman is not a very large market, with a population of approximately 2.75 million. While that population enjoys good living standards, the county's oil reserves are limited in comparison with those of some of its neighbours, which may make for an uncertain economic outlook.

A far larger market which will pique the interest of some in 2008 is the Islamic Republic Iran, home to over 70 million people. Earlier this year, I heard first-hand about a number of investment opportunities in Iran. Both our Eurasia Com conference in Turkey and our Russia & CIS Com conference in Moscow were attended by an Iranian Government delegation keen to flag up these opportunities. Infer what you will from the fact that the Iranian group was speaking to an audience drawn in part from Russia's 'big three' mobile operators (MTS, MegaFon, Vimpelcom) on each occasion.

At both event, I heard about how mobile penetration of only around 40% means that the new licensee will enjoy access to a market with a high level of pent-up demand. In the short term, the Iranian Government expects the new operator to acquire over 5 million subscribers by 2010. One attraction of the new licence may prove irresistible - the new operator will enjoy two years' exclusivity in the provision of 3G services.

This is just one of three opportunities in Iran, the sale of WiMAX-friendly spectrum/licences and the privatisation of incumbent fixed-line carrier TCI being the others.

In the next few weeks, I will be working to secure the participation of a high-level Iranian delegation at our Dubai event in December. Delegates from around and beyond the Middle East are sure to be interested to keep abreast of these developments.

It is exciting to be working on one of Informa Telecoms & Media's most important events and it's been gratifying to receive unsolicited expressions of interest from companies like Vodafone and Turkcell. The UK-headquartered global cellco will be represented on the panel of speakers by Hatem Dowidar, CEO the company's Partner Markets unit. Vodafone made the news earlier this year by confirming it's entry to the Qatari market, purchasing that country's second mobile licence. Turkcell, represented at our conference by Tayfun Çataltepe, Chief Corporate Strategy Officer and International Expansion Officer, was reported earlier this year to be interested in acquiring a stake in Syrian MNO SyriaTel, albeit with a background of US Treasury Department pressure to drop out of the deal.

With so much going on in the region, it is proving very absorbing to be studying developments and working to get the big players on board for our conference.