Vendors and operators show one-size does not fit all across the Middle East

This morning I had the pleasure of meeting a marketing contact with responsibility for the Middle East, Pakistan and Africa, representing one of the major network infrastructure vendors. The purpose of the meeting was to work out the timing and topic for the presentation to be made by the company's speaker at our December "Towards a Broadband World" event in Dubai.

It is always gratifying when a sponsor's thoughts about selecting a value-adding topic are not too far from my own. In this case, we wanted to urge our customer to talk in quite broad terms about the range of competing and complementary broadband wireless access technologies being evaluated by mobile, fixed and integrated operators in the region. I felt this was important for a number of reasons. Firstly, we are working hard to broaden the focus of the conference well beyond issues concerning either pure-play mobility businesses or the mobile-specific business units of carriers with both cellular and wireline assets. I am confident we will be successful, so I was keen for our customer to take advantage of speaking in a plenary sessions, when the themes addressed need to be broader than the issues tackled in technology-specific breakouts. Secondly, I felt that a more holistic look at all forms of broadband access made sense in the light of what I was told by a colleague who represented me a few weeks ago in face-to-face meetings with a number of operators in the Middle East.

Aaron Boasman, who works in our Networks & Infrastructure team, came back from a quick tour of the region armed with interesting insights. He was told by the GM of Corporate Affairs at one country's incumbent operator told Aaron that the company was more bullish about the prospects for fixed broadband access than the mobile version on the grounds of the robustness of the service. Certainly at the time of that meeting, the company had not deployed WiMAX, unlike its principal competitor in the mobile space. On another leg of the journey, Aaron was told by one operator that WiMAX deployment has been signidficantly delayed mainly as a result of the country's unsatisfactory regulatory regime. In that particular meeting, HSPA was given a very favourable review due to the country's poor quality copper network and very under-developed FTTx.

These snippets confirmed for me that when telecoms industry watchers attempt to speak in broad terms about trends in a given world region, they need to be mindful that these regions are not always neatly homogenous. A look at Zain, whose footprint extends across and beyond the Middle East, support this view.

Matthew Reed, writing for our fortnightly Middle East & Africa Wireless Analyst research service this month flagged up Zain's imminent market entry in Saudi Arabia. Matthew writes that this new market's huge potential for high-speed Internet-access services is sparking interest in the group's wider wireless broadband strategy. The MEAWA story reports that Zain has had Nokia-Siemens Networks and Motorola deploy HSPA in key cities in anticipation of high demand for beoadband services with mobility, the pent up appetite for which has possibly been frustrated by slow DSL rollout by incumbent STC.

The MEAWA story goes on to note that Zain has embarked on a number of different technology paths across its footprint. For example, in Kuwait, Zain's original 'home market', the operator has launched a 7.2Mbps HSPA network that enables video calling, streaming TV and sports footage and movie-clip downloads. Customers there use a Huawei HSDPA dongle. This seems to work well in tiny Kuwait, which accounts for only 3% of the group's subscription count but one-fifth of its revenues.

MEAWA notes that in Suadan, Zain has launched a 3.5G network in the capital capital, Khartoum, and runs both HSDPA and WiMAX networks in the tiny Gulf state of Bahrain.

In the longer term, writes Reed, Zain plans to deploy wireless-broadband services in many more countries, and is looking out for WiMAX licenses in several African countries.

It is proving very enjoyable to navigate my way around these varied market. I am confident that those of you who join us in Dubai in December will see the diversity of market conditions and operators' technology choices fully reflected in a compelling conference agenda.

Middle East market liberalisation offering opportunities for strategic investors

Most of my attention is on the Middle East right now - we are working hard to improve further one of the two largest events in the Com World Series, our annual conference and exhibition in Dubai, at which we gather telco execs from all over (and beyond) the region. This year's iteration will take place 15-16 December. So I find myself paying most attention to news items relating to the Middle East this week.

Telecoms.com reported yesterday that the Government of Oman has opened bidding on a new fixed line telecommunications licence to be made available in the country, opening up the market to overseas investors. As the report notes, this may be an attractive opportunity for some, given that Oman's fixed line penetration rate is approximately 10%, with even lower broadband penetration. There is clearly ample room for growth. However, we will watch with interest to see if the overall scale of the opportunity catches the attention of major regional and global players.

As the telecoms.com story point out, Oman is not a very large market, with a population of approximately 2.75 million. While that population enjoys good living standards, the county's oil reserves are limited in comparison with those of some of its neighbours, which may make for an uncertain economic outlook.

A far larger market which will pique the interest of some in 2008 is the Islamic Republic Iran, home to over 70 million people. Earlier this year, I heard first-hand about a number of investment opportunities in Iran. Both our Eurasia Com conference in Turkey and our Russia & CIS Com conference in Moscow were attended by an Iranian Government delegation keen to flag up these opportunities. Infer what you will from the fact that the Iranian group was speaking to an audience drawn in part from Russia's 'big three' mobile operators (MTS, MegaFon, Vimpelcom) on each occasion.

At both event, I heard about how mobile penetration of only around 40% means that the new licensee will enjoy access to a market with a high level of pent-up demand. In the short term, the Iranian Government expects the new operator to acquire over 5 million subscribers by 2010. One attraction of the new licence may prove irresistible - the new operator will enjoy two years' exclusivity in the provision of 3G services.

This is just one of three opportunities in Iran, the sale of WiMAX-friendly spectrum/licences and the privatisation of incumbent fixed-line carrier TCI being the others.

In the next few weeks, I will be working to secure the participation of a high-level Iranian delegation at our Dubai event in December. Delegates from around and beyond the Middle East are sure to be interested to keep abreast of these developments.

It is exciting to be working on one of Informa Telecoms & Media's most important events and it's been gratifying to receive unsolicited expressions of interest from companies like Vodafone and Turkcell. The UK-headquartered global cellco will be represented on the panel of speakers by Hatem Dowidar, CEO the company's Partner Markets unit. Vodafone made the news earlier this year by confirming it's entry to the Qatari market, purchasing that country's second mobile licence. Turkcell, represented at our conference by Tayfun Çataltepe, Chief Corporate Strategy Officer and International Expansion Officer, was reported earlier this year to be interested in acquiring a stake in Syrian MNO SyriaTel, albeit with a background of US Treasury Department pressure to drop out of the deal.

With so much going on in the region, it is proving very absorbing to be studying developments and working to get the big players on board for our conference.