We are delighted to welcome ZunguZ as
participants at AfricaCom 2012. Their Joint CEO, Rob Sussman, will be
participating at the pre-show Mobile Money Lab on Tuesday 13th
November. Below are some of his thoughts
on the opportunities in both the mobile money and wider telecoms markets in
Africa.
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| Rob Sussman, ZunguZ |
What is ZunguZ’s position in the
market and how do you see it develop in the coming year?
ZunguZ is unique is that it intercepts the Low Banked, under banked and
unbanked at the point of purchase, offering them a full suite of banking like
services that were previously accessible only to the privileged few.
ZunguZ penetrates on the same markets where user growth and adoption is
aligned to the uptake in mobile banking and social internet related services
What changes are you expecting in
Africa’s telecoms/media/ICT market?
With the migration to smart phone technology in emerging markets we will
see a new segment of consumers and consumer related services meet at new points
of engagement
How are consumers’ needs evolving and
what needs to be done to address them effectively?
The consumer is more informed and able to research and be influenced by
their personal trusted network prior to engaging with a merchant or committing
to a purchase thereof
What are the opportunities in the
mobile money market in Africa? What new types of services and partnerships are
likely to emerge?
There is a big focus on mobile money in emerging markets, ZunguZ focuses
on mobilising existing currencies and does not create and does not create a new
form of mobile money or voucher. ZunguZ focuses firmly on leveraging on
existing banking relationships, existing banking services, existing mobile
networks, and existing social networks to provide an agnostic platform which
places people at the centre of existing and new innovative financial services
and merchant services. With this we will see new relationships being formed
between banks and mobile operators
What does it take to be a successful
start-up/entrepreneur in Africa?
The most important thing is to understand the culture of people in the
various regions, the technology is the same all over the world. Also, to address the challenges when one
faces when doing business in Africa an entrepreneur must be more innovative,
more agile and more dynamic in order to springboard mature markets
What are your expectations for this
year’s AfricaCom?
To network with the industry leaders, position our platform with the correct
partners and cement new strategic partnerships
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